eCommerce Manager

Position Profile:

The Ecommerce Manager is responsible for managing CURiO brands websites, leading and implementing strategies to influence sales, build brand, and encourage customer loyalty. This includes management of website(s) maintenance, merchandising, functionality, UX, content, development projects and optimization efforts.

Strategic planning and implementation
-Collaborate with Senior Director of Digital & Ecommerce and Digital Marketing Manager in the development of annual digital marketing plan.
-Lead the development and implementation of the ecommerce site roadmap to achieve annual plan
-Collaborate with internal teams to develop online marketing calendars, tools and other mechanisms to drive revenue and amplify brand awareness across multiple online sales channels
-Manage development of websites, inclusive of new technology, services, tools and/or strategies to increase awareness and revenue
Identify trends and recommend strategy changes or optimizations to stay relevant

Annual Sales Plan
-Maximize profitability of websites, and drive ecommerce sales
-Create relevant consumer experiences that convert traffic from a variety of sources (email, advertising, affiliate, organic search, etc.)
-Make data-driven decisions, work toward strategic goals and continually improve site performance
-Measure, analyze and report performance on all website activity, evaluating the results against goals (KPIs and ROI) and present informed analysis and recommendations

Managing Digital Content and Marketing
-Oversee execution of website content, merchandising, products and promotions and optimize for goal achievement (sales, email opt-in, review generation, etc.)
-Develop wireframes, IA and UX recommendations for new content, in partnership with internal teams
-Research and recommend SEO strategy and oversee SEO of site content
Leading day-to-day operations of CURiO digital properties, third party services and partners
-Manage website testing and monitor performance
-Troubleshoot major website issues and lead resolution efforts
-Maintain and implement third-party site integrations
-Produce creative assets for use on site, in partnership with creative team
-Manage UX improvements to address customer feedback
-Manage project timeliness and workloads to ensure successful, on-time execution that meets business objectives
-Participate in a cross functional team from Marketing, Design & Innovation, Sales, Operations and outside partners in planning and executing digital initiatives, including product launches, promotions, communications and support tools
-Create and maintain website reports
-Develop forecasts
-Manage Google suite of products (Analytics, Search Console, Merchant Center, Cloud Console etc.)

Leadership:
-Supports CURiO Cornerstones and strives for individual and functional leadership by using cornerstone behaviors in the workplace and in daily decision making.
-Engages in a strong team atmosphere and positive team culture, fostering collaboration across the organization and ensure teams are working cross-functionally to meet CURiO goals.
-Actively participate in and lead by example through all change management initiatives, including proactive communication and support of company initiatives, programs, and policies.