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Graphic Designer, Photography Emphasis

  • Curio Brands
  • 07/22/21
  • Minneapolis, MN
  • 55414
  • 45,000 / Yearly
  • Full-Time
At CURiO, people are the heartbeat of our business. There would be no Thymes or Capri Blue without the collective passion and commitment of our employees. We consistently strive to return the same care that our employees bring to CURiO every day.

As a company that helps consumers enhance lifes big and small moments through fragrance, we are in the business of self-care. And we share that focus on self-care within the company as well. Its how we balance our AMBITIOUS cornerstone. We work hard to deliver our mission and vision, but we also value taking time to care for ourselves. Physical and mental health and wellness are our top priority, and CURiO has self-care offerings to provide more time away from work and flexible support to all who need it by offering:

PTO Paid Holidays Celebratory Days Flexible Fridays Flexible Work Schedules Medical Insurance Dental Insurance Vision Insurance Short-Term Disability Long-Term Disability Generous 401k Match Employee Assistance Program $15,000 Paid Life Insurance Paid Parental Leave

We work at CURiO for many reasons, such as our love for our products and our coworkers. Among the many other reasons is CURiOs welcoming, friendly culture. We are growing quickly, but we are still small enough to know each others names and help each other celebrate individual successes.

We pride ourselves on the CREATIVITY of our employees. From the chemists who mix intriguing fragrances and the designers who create stunning vessels to the operations teams who overcome obstacles to get our products to customers both quickly and safely, we celebrate CURiO innovation.

If you are looking for an opportunity to be CONNECTED to those that you work, be COURAGEOUS and apply.

We are seeking a Graphic Designer, Photography Emphasis who will uses their creative talents to conceptualize and execute design assignments using graphic elements to solve for project objectives, inspire customers, and communicate brand messaging. They design within defined brand aesthetic and tone while considering a wide range of potential media uses (print, web, social, environmental). They are responsible for concept development of seasonal launch and promotional marketing campaigns, photography and video storyboarding, photoshoot planning, photo retouching, print collateral design and color accuracy, as well as some visual asset development and creation for digital spaces (graphic design, photography, videography).

The Graphic Designer demonstrates a strong knowledge of conceptual development as well as the execution of concepts into completed design assets through the use of basic design knowledge, typography skills, strong photography composition and graphic design ability. They have a natural interest and knack for photography, styling, and composition, have a strong curiosity for developing their photography and videography skills in an environment where exploration is encouraged, and are genuinely interested in market trends and industry standards that align with CURiOs bath, body and home fragrance categories. They are enthusiastic about creating an inspiring visual experience for the CURiO customer and dedicated to growing and evolving our beloved brands.

For a more detailed job description, please visit our website at
Concept Exploration
Performs design research to identify potential photo and video inspiration, color pallet options, and graphic assets, as well as possible type styles
Curates concept ideas and compiles mood-boards and style-boards to communicate options that meet project objectives
Organizes and presents mood-boards and style-boards in a way that clearly communicates the concepts to the audience
Considers all project deliverables when developing concepts - print, web, social, environmental
Presents strong concept options to Art Director and brand team

Concept Development and Mock-up
Defines selected concept through detailed sketches and story boards identifying image and graphic element needs
Integrates brand needs/goals (product needs, product priorities, visual launch objectives, etc.) into concept development.
Plans shot lists and shot schedules for photoshoots with detailed instructions for execution including product features, talent involvement, propping, wardrobe, hair and makeup styles, surfaces, sets and the execution plan for these sets.
Creates sampling of concept mock-ups using sketches to gain early alignment with Brand on executional plan sample print spreads, sample social post, sample website pages, sample space renderings
Collaborates with Art Director, Art Team and Brand Team to define pagination for print collateral pieces
Collaborates with Visual Designer on prop and styling requirements for photo and video shoots based on the final storyboards
Collaborates with all stakeholders to develop creative content (photography, copy, etc.) for smaller digital campaigns

Visual Asset Creation
Creates needed visual assets using design software or by hand illustrations, texture, symbols, logos
Explores color pallets and type choices to present team with options for seasonal launches and campaign visuals, pushes to finalize.
Compiles assets into a toolbox and style guide that can be used by various designers for different media
Executes and supports team in styling work on-set or on location during photoshoots
Serves as second shooter and low-level videographer on major launch shoot sets
Collects behind-the-scenes content for digital use

Photo Retouching and Production
Performs general image clean up as well as more extensive photo edit requirements, completing photo edits as assigned, paying attention to image details and craft of retouching work
Applies packaging art from product design files, manipulate products digitally and composite product elements in order to accurately represent new item launches.
Consults with Product Designers and Brand Team members to ensure product is portrayed accurately
Collaboratively supports other Art Team members in creating and maintaining an organized photography library that allows for easy navigation by creative team members and Curio as a whole
Leads external resources in photo editing assignments as needed
Develops and edits gifs, videography and animated motion graphics

Design Execution
Using appropriate design software, combines visual assets and edited photography to design visually elevated print collateral pieces (catalog, post card, mailer, etc.)
Collaborates with brand to establish an approved pagination for catalog development using design, marketing, and product knowledge.
Incorporates provided copy, product details, and headlines into a collected print-ready catalog that exhibits elevated and strong typography skills, design elements that are highly competitive with market standards, and informational graphics and layouts that support easy sales access and understanding.
Designs additional marketing and brand materials based on project requirements (signage and environmental graphics, educational and sales materials, etc.)

Production Execution
Carries print collateral layout through final design production
Routes production files to stakeholders for proofing using company-approved proofing software
Completes all noted revisions to print collateral efficiently and pays attention to detail
Reviews design files for errors and noted revision changes
Prepares files for printers
Proofs print and digital collateral closely using keen designer eye for detail
Performs press checks, as needed

Asset Handoff
Titles and saves final production files in all required formats and stores in appropriate file locations
Updates and organizes asset toolbox with final design elements
Titles and saves final edited images in all required formats and stores in appropriate locations
Communicates complete file and asset availability to other designers and stakeholders as needed once complete
If needed, provides overview of assets to other designers

Minimum Qualifications:
Bachelors Degree in Graphic Design or equivalent years of relevant experience
Two years of layout and design (including, but not limited to print production)

Computer and/or software qualifications:
Advanced level proficiency in design and production software; most current Adobe Creative Cloud (Photoshop, InDesign, Illustrator) as well as all industry standard software.
Advanced level proficiency in Apple Operating System cross platform capabilities.
Basic level of proficiency in Microsoft Excel, Microsoft Word, Power Point

Core Competencies:
Proficiency in comping and building mechanical files for print
Strong sense of design and layout with design versatility and attention to detail
Accountable to established deadlines and comfortable working in a high-pressure environment with competing demands.
Strategic thinker with strong organizational skills and the ability to prioritize, plan, and execute
Intermediate knowledge of digital photography, photo composition and styling, lighting and photo editing
Strong communication skills working with other departments and outside vendors
Strong awareness and interest in industry trends and market direction
Proven ability to proactively and independently problem solve, developing solutions for creative, technical or executional challenges and needs that may occur
Ability to stay current with technology and software education

Preferred Qualifications:
Experience off-set and digital printing and file preparation
Experience in color environments and applications
Experience in the following areas:
o Illustration
o Fine Art
o 3D Design, Sculpture, DIY/Small construction
o Photo styling or photo styling assistance

Preferred Competencies:
Social Media and Digital design knowledge
Basic front-end web experience
Interest and experience in Videography (Ipad, Iphone, web, small scale or large)
Proofing software experience
Natural affinity for creative problem-solving; creative execution through engineering, ingenuity, and fresh thinking
Experience with variety of materials to engineer visual concepts
Product Photography experience

Travel Requirement: Seasonal travel, up to 25%

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